SINCE Drake wore one in his Hotline Bling video, the Moncler puffer coat has turned into a grown-up toy in outerwear. The Hotline Bling cut alone started a gigantic surge in offers of the US $1150 red Maya puffer coat, as observed on the Canadian rapper.
Offers of the article of clothing dramatically increased after the video was discharged in 2015, as per Vanity Fair, making Drake an informal face of the brand (he has since worn it regularly).
“We had an extraordinary outcome on the online business offer of the Maya demonstrate,” a Moncler representative told vanityfair.com at the time.
Hotline Bling — which has now had more than a billion perspectives on YouTube — was an extremely important occasion for Moncler, which had been near bankrupsy in the mid 2000s. Almost two years on from Drake’s currently notorious video, the French extravagance mark has at last opened its first remain solitary store in Australia.
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The Moncler store officially opened at Chadstone shopping centre in Melbourne last week. It houses the brand’s prêt-à-porter collections of up-market outerwear and accessories, including its Moncler Grenoble, Moncler Enfant, Moncler Lunettes and Moncler Gamme Bleu ranges.