Moncler utilized the principal day of Milan Fashion Week to reveal another innovative model, getting rid of the customary absolutism in which one inventive chief administers a whole brand. Remo Ruffini, the man credited with making Moncler a multibillion dollar mark, declared The Genius Project. Welcome to Moncler’s theocracy, with eight of mold’s greatest names taking the charge every month, introducing their own particular understanding of Moncler’s exemplary down-filled outerwear.
Meet the 8 originators and beauticians assuming control – the Moncler’s genii: Pierpaolo Piccioli of Valentino, Moncler 1952, Grenoble created in-house, Simone Rocha, Craig Green, Kei Ninomiya of the Comme des Garçons stable, and skate-wear top picks, Hiroshi Fujiwara, and Palm Angels.
Pierpaolo Piccioli, creative director of Valentino
Creative director of Valentino, Pierpaolo Piccioli, translated the regal beauty of Valentino into monastic A-line capes and capelets in papal purples and cardinal reds. It’s purist in the sense that Piccioli sought to extract the very essence, in his own words, of Moncler’s classics – so he focussed on the basic principle of down-filled quilting.
Needs no introduction, having made a name for herself with her Edwardian inspired style – delicate silks and smocking in outsized proportions that throw the whole thing off. Femininity that doesn’t feel frou. Her collection for Moncler is a case-in-point. It’s a portrait of a Lady.
Menswear designer, Craig Green has produced a collection that sees classic silhouettes abstracted and blown up toMichelin Man proportions. It’s menswear, but like the trailing matelassé jackets from his own line (that he began producing in smaller sizes for women due to popular demand), there’s no doubt female fans will be queuing to add pieces to their own wardrobes. If it’s good enough for Kendrick Lamar, then it’s good enough for us to buy into.